| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (62), 2017 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Ptukha A. R.
Director General, Step by Step company group (Moscow), PhD (Physics and Mathematics)
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| | | The article discusses consumer value management in the process of creation of goods and services at enterprise in its mutual relation to the consumer ontology. Marketing is understood as a social technology that depends on the type of ontology dominating in the society, and the consumer value system as developing on the basis of this ontology. Construction of economic interaction among the countries in the Eurasian territory will take place on the basis of information on the effective methods of entrepreneurship, marketing technologies, as well as the transformation of axiological and ontological spaces | | Key words: service, goods, perception of product value, consumer satisfaction, competitive advantage, value system, marketing, management, ontology, social technology | | Pages: 136 - 138 |
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