| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (63), 2017 | | | | ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES | | | Sibileva E. V.
Assistant Professor, Chair of Economics and Industrial Management, Institute of Finances and Economics, M.K. Ammosov North-Eastern Federal University (Yakutsk), PhD (Economics)
Kontorusova S. S.
Assistant Professor, Chair of Economics and Industrial Management, Institute of Finances and Economics, M.K. Ammosov North-Eastern Federal University (Yakutsk), PhD (Economics)
Ledzhinova N. S.
Head of Economic and Financial Management, Arctic State Institute of Culture and Arts (Yakutsk), PhD (Economics)
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| | | Stable regional jewelry brands, well known throughout Russia, have been formed in Yakutia in the course of a long history of support rendered to cutting and jewelry production industry. However, imperfect laws and regulation in the sphere of gemstone turnover deter the development of jewelry industry in Yakutia and discriminate Russia producers on the international jewelry market. Liberalization of the Russian diamond market started in 2009, initiated by the Republic of Sakha (Yakutia). Effective development of the jewelry market and participation in the international market requires implementation of a range of measures, such as: improvement of advertising with the use of new methods; expand the assortment politics; create a new brand to symbolize product quality, etc | | Key words: Republic of Sakha (Yakutia), jewelry, diamond, price formation, producers, competitors | | Pages: 159 - 164 |
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