| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (63), 2017 | | | | CURRENT BIBLIOGRAPHY | | | Yuniaeva M. A.
Assistant Professor, Chair of Economics and Management, St. Petersburg Smolny Institute, PhD (Economics)
Vereteno A. A.
Senior lecturer, Chair of Marketing and Advertisement, F. M. Dostoevsky Omsk State University
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| | | The article focuses on digitalization of the process of brand promotion and the conditions of media-market. The authors discuss methodology of brand formation on FMCG market, which is adapted for the Internet and describe brand formation of a department though social networks. Department of “Marketing and Advertisement,” F. M. Dostoevsky Omsk State University, is taken as a case study | | Key words: digitalization, internet, brand, brand promotion, methodology of brand management on FMCG market, SMM | | Pages: 274 - 276 |
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