|PROBLEMS OF MODERN ECONOMICS, N 3 (63), 2017|
|Yuniaeva M. A.|
Assistant Professor, Chair of Economics and Management, St. Petersburg Smolny Institute, PhD (Economics)
Vereteno A. A.
Senior lecturer, Chair of Marketing and Advertisement, F. M. Dostoevsky Omsk State University
|The article focuses on digitalization of the process of brand promotion and the conditions of media-market. The authors discuss methodology of brand formation on FMCG market, which is adapted for the Internet and describe brand formation of a department though social networks. Department of “Marketing and Advertisement,” F. M. Dostoevsky Omsk State University, is taken as a case study|
|Key words: digitalization, internet, brand, brand promotion, methodology of brand management on FMCG market, SMM|
| Pages: 274 - 276|