| | PROBLEMS OF MODERN ECONOMICS, N 4 (64), 2017 | | PROBLEMS OF MARKETING. LOGISTICS | | Ponomareva E. V. Assistant Professor, Chair of Management, D.F. Ustinov Baltic State Technological University (“Voenmeh”) (St. Petersburg), PhD (Economics)
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| The article presents results of a marketing research conducted by the author to evaluate investment attractiveness of Russian food industry. The author analyzes the current state of the industry, measures the impact of import substitution upon its investment attractiveness, and distinguishes tendencies and factors that limit its strategic development | Key words: food industry, marketing, investment attractiveness, marketing research | Pages: 95 - 99 |
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