| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (64), 2017 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Kuprik N. I.
PhD student, Chair of Marketing, St. Petersburg State University of Economics
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| | | The article argues that the dynamics of EEC economic development and the growth of GNP depend upon investments into innovative technologies. Attraction of investments requires implementation of the convergent branding model starting with the initial phase of product development. Convergent branding allows rapid implementation of innovations into technology development, intensification of the technological commercialization and decreasing of risks from implementation and capitalization of new technologies | | Key words: convergent branding, innovative technologies, foresight-technologies of marketing, investments in innovations, national technological clusters | | Pages: 103 - 105 |
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