| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (64), 2017 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bronskaya T. A.
PhD student, Chair of International Management, Department of Economics, Belarusian State University
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| | | The article presents results of the sociological marketing research conducted by the author to evaluate the interaction between sellers and buyers of insurance products. The author focuses on transparency and affordability of various types of insurance products, distinguishes factors that impact the sales results, the degree of balance of the insurance portfolio, and ways of increasing the efficacy of financial activity. The article offers a new marketing tool that provides higher competitiveness in the sphere of insurance and discusses ways of its implementation for the sale of insurance products | | Key words: financial services, insurance product, marketing, marketing kit | | Pages: 111 - 113 |
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