|PROBLEMS OF MODERN ECONOMICS, N 4 (64), 2017|
|ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES|
|Ogorodnikova E. S.|
Assistant Professor, Chair of Management, Urals State Economic University (Ekaterinburg), PhD (Economics)
Plakhin A. E.
Assistant Professor, Chair of Management, Deputy Director, Institute of Management of Information Technologies, Urals State Economic University (Ekaterinburg), PhD (Economics)
Kokovikhin A. Yu.
Director, Institute of Management of Information Technologies, Urals State Economic University (Ekaterinburg), PhD (Economics)
|The article focuses on the strategy of development with regards to the participants on the market of managerial organization in the city of Ekaterinburg. Implementation of the strategic management tools is necessitated by the market mechanisms and the competitive environment characteristic to this sphere. The author aims at developing a balanced system of indices for managerial organizations that implement the strategy of growth, with a detailed mechanism demonstrating the impact of the key indices of efficacy on each sub-system upon the final strategic aim. The article discusses the method of strategic management based on the system of balanced indices, presents data on the market structure and develops a strategic map to match the system. As a result, the author presents a forecast map of strategic groups with the perspective market structure that support the practicability of the measures described from the perspective of the major aim: increase of the market share|
|Key words: the city of Ekaterinburg, the market of housing and communal services, managerial organizations, strategic analysis, housing services|
| Pages: 154 - 156|