|PROBLEMS OF MODERN ECONOMICS, N 3 (67), 2018|
|PROBLEMS OF THEORY AND PRACTICE OF ENTREPRENEURSHIP|
|Gorbunov A. A.|
Chair of Economic and Management, Smol’ny Institute, Russian Academy of Education (St. Petersburg), PhD (Economics), Professor, Honored scientist of the Russian Federation
Pesotskaya E. V.
Chair of Economics and Management in the Sphere of Services, St. Petersburg State University of Economics, PhD (Economics), Professor
Khakimov A. Kh.
St. Petersburg State University of Economics, PhD (Economics)
|The article analyzes general scholarly approaches to socio-economic modelling: systemic approach, functional approach, dynamic approach, marketing approach. With regards to the specificity of entrepreneurial activity the marketing approach becomes particularly important. The authors discuss the basic principles of the marketing approach and the marketing method, as well as the models of their implementation in the management of entrepreneurship.|
|Key words: entrepreneurship, management of entrepreneurship|
| Pages: 133 - 136|