| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (67), 2018 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Lizovskaya V. V.
Assistant Professor, Chair of Marketing, St. Petersburg State University of Economics, PhD (Economics)
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| | | The article discusses specificities of impact produced by the price upon external and internal stakeholders, analyses the major tools of price impact. The author presents the major effects of price perception by stakeholders (consumers), describes various marketing methods of price research, and offers a classification of marketing methods of price research of major price effects. | | Key words: price, price strategies, external and internal stakeholders, perception of price, marketing research, consumer behavior, stakeholders | | Pages: 167 - 170 |
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