| | PROBLEMS OF MODERN ECONOMICS, N 4 (68), 2018 | | PROBLEMS OF MARKETING. LOGISTICS | | Maslova T. D. Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor Smirnova D. V. PhD student, Chair of Marketing, St. Petersburg State Economic University
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| The article discusses the role of tactical marketing plan and shows the possibilities of budget development with the use of network planning methods in the context of changes. The authors presents a comparative analysis of network methods of budget planning within tactical marketing plan and gives a classification of methods based on their labor intensiveness and implementation costs | Key words: tactical management, marketing planning, budgeting, networks planning methods | Pages: 134 - 137 |
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