| | PROBLEMS OF MODERN ECONOMICS, N 2 (70), 2019 | | PROBLEMS OF MARKETING. LOGISTICS | | Vereteno A. A. Senior lecturer, Chair of Marketing and Advertisement, F. M. Dostoevsky Omsk State University
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| The article discusses present-day trends in business, describes their role and efficacy of their use in the system of brand management in the context of implementation of digital technologies. | Key words: digitalization, marketing, Internet brands, digital technologies, trends | Pages: 102 - 104 |
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