| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (71), 2019 | | | | EURASIAN ECONOMIC PERSPECTIVE: PROBLEMS AND DECISIONS | | | Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Pinchuk A. V.
Director General, OOO «Red-De-Sign», PhD (Economics)
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| | | The article describes the economics of “new normalcy” in Russia and in EEU countries, which reflects changes of the key characteristics within the development dynamics of the economic indices, such as: decrease of economic growth, stabilization or slowing down the changes of demand and prices for energy resources, decrease of investment activity, growth of developmental indeterminacy, ecological security of information and communication processes, etc. The authors analyze the economic nature of marketing-management as the administrative resource. Based on the analysis of present-day marketing concepts and the prospective marketing trends, the authors describe the marketing of common sense that underly the concept of the “new normalcy” marketing. | | Key words: new normalcy, marketing, concept of common sense, “new normalcy” marketing | | Pages: 46 - 49 |
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