| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (72), 2019 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Karpova S. V.
Department of Management, Financial University under the Government of the Russian Federation (Moscow), PhD (Economics), Professor
Rozkov I. V.
Assistant Professor, Chair of Logistics and Marketing, Financial University under the Government of the Russian Federation (Moscow), PhD (Economics)
Zakharenko I. K.
Assistant Professor, Chair of Logistics and Marketing, Financial University under the Government of the Russian Federation (Moscow), PhD (Economics)
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| | | The article distinguishes and analyses the major factors that impact consumer behavior in the present-day digital economy. One can distinguish seven major groups of factors, such as: price politics, security, consulting, internet site (mobile app), service, availability of information, stimulation of repeat sales. The authors describe the key trends in transformation of consumer behavior in the digital sphere. | | Key words: consumer behavior, digital transformation, consumers, brand, aggregator sites, ecology of consumption, security | | Pages: 85 - 88 |
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