|PROBLEMS OF MODERN ECONOMICS, N 3 (75), 2020|
|PROBLEMS OF MARKETING. LOGISTICS|
|Bagiev G. L.|
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Masloboeva O. D.
Assistant Professor, Chair of Philosophy, St. Petersburg State University of Economics
Pinchuk A. V.
Director General, OOO «Red-De-Sign», PhD (Economics)
|Assuming that the natural language is the “mirror” of world outlook, the authors analyze the role of the outlook, and primarily that of self-consciousness of a social subject in the evolution of conceptual marketing. Conceptual marketing is the brainchild of industrial and post-industrial epochs, that themselves are characterized by the historically prepared and clearly pronounced need for developed national consciousness. The authors describe the major ways of improving professional education of marketers in the context of implementation of the best available technologies of smart-economics under the motto of N.F. Fedorov, the founding father of Russian cosmism: “to live with all and for all.”|
|Key words: world outlook, competence, competences of demand, interests, self-consciousness, marketing of interaction, replication, catholicity, marketing of creative collaboration, smart-economics, curriculum|
| Pages: 110 - 115|