|PROBLEMS OF MODERN ECONOMICS, N 3 (75), 2020|
|ISSUES OF SCIENCE AND EDUCATION|
|Pashkus N. A.|
Chair of Branch Economics and Finances, A.I. Herzen Russian State Pedagogical University (St. Petersburg), PhD (Economics), Professor
Pashkus V. Yu.
Chair of Economic Theory and Economic Politics, St. Petersburg State University (St. Petersburg), PhD (Economics), Professor
Alpatov G. E.
Chair Economic Theory and Economic Politics, St. Petersburg State University, PhD (Economics), Professor
Asadulaev A. B.
Assistant professor, St.Petersburg State University,
|The article focuses on promotion of the Russian art market through the programs of further education. The authors offer a model of breakthrough positioning of further education programs in the sphere of art market, which allows defining effective promotion strategies, substantially increase the effect of the state support of such programs, and avoid high risks involved in their implementation.|
|Key words: art market, cultural brand, program of further education, Cagan-Vogel model, further education|
| Pages: 214 - 217|