| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (77), 2021 | | | | ECONOMIC GLOBALIZATION AND ISSUES OF NATIONAL AND INTERNATIONAL SECURITY | | | Nikulina Yu. A.
Assistant Professor, Chair of Global Economy and International Economic Relations, St. Petersburg State University of Economics, PhD (Economics)
Tsybul’skiy A. V.
PhD student, Chair of Global Economy and International Economic Relations, St. Petersburg State University of Economics
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| | | The article discusses causes and defines directions of development with regards to the strategy of consumer behavior and transnational producers of tobacco products under the impact of the modifying demand. The authors discuss the existing factors and trends of consumer behavior on the market of tobacco production in the context of the growing popularity of healthy way of life, describe the dynamics of the global market for tobacco production and positions of its leading players, including the new segment of electronic alternatives. The article analyzes formal and informal aims underlying the strategy of creating new products of transnational tobacco producers. | | Key words: global market of tobacco production, market trends, transnational company, consumer behavior, electronic alternatives to cigarettes, healthy way of life | | Pages: 70 - 74 |
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