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Fritz W

Director, Institute of Marketing, Technological University (Braunschweig, Germany), Honorary Professor, University of Wien (Austria), PhD (Technology), Professor

E-mail: w.fritz@tu-braunschweig.de

Article list of the author [1]
IssueArticle
N 51Bagiev G. L., Dligach A. A., Meffert H., Fritz W. - Diversification of marketing functions and customer’s perception of trade values: foresight marketing technologies in the context of spatial and systemic economy (Russia, St. Petersburg; Ukraine, Kiev; Germany, Braunschweig, Mьnster)
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