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The keyword "brand capital"
Used in article(s) [4]
IssueArticle
N 35Gris’ko A. S. - Evaluation of a brand’s consumer capital (Russia, Omsk)
N 44Monakhov O. N. - Companies with strong brands: Impact of capital and brand assets upon the efficacy of investment (Russia, St. Petersburg)
N 48Monakhov O. N., Gazizullin Nail F. - The impact of branding upon the sustainability of commercial companies (Russia, St. Petersburg)
N 54Antoshkin S. I. - The role of brand in formation of the positive perception of the innovative product on consumer markets (Russia, St. Petersburg)
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