Start Page
Information About the Journal
Magazine Subscription
Thematic profile of the Journal
The latest
Issues List
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
The keyword "marketing"
Used in article(s) [58]
N 29Sazhin P. B., Kozlova I. V. - Development of the supporting process “Marketing and PR” in the activity of an organization
N 29Isaeva E. V. - Evolution of the marketing conception of enterprise management
N 29Radchenko V. P. - Demand for marketing potential in mechanisms of development of human resources in settlements
N 30Dezhkina T. G., Egorov I. V. - Development of innovative decision in the concept of management
N 30Meshcheriakov T. V. - Image of a city as a strategic factor of effective territory marketing
N 30Nikolaev A. M. - Structuring and defining of the borders of marketing at an enterprise
N 32Bagiev G. L. - Conceptual foundations of formation of interaction marketing in the context of market nets development (Russia, St.Petersburg)
N 32Golubkina D. N. - To the question of research of consumer behavior through the system of relations and intentions (Russia, Omsk)
N 33Cherenkov V. I., Cherenkova N. I., Marjanenko V. P. - Semasiologic approach to the interpretation of the notion of “innovation” in the economic science (Russia, St.Petersburg)
N 33Pashkus V. Yu., Petrova M. A. - Contemporary approaches to modeling of decision making in the context of the New economy (Russia, St. Petersburg)
N 34Kaitjalidi O. N. - Construction bank in Russia: characteristic features, regularities and marketing specificities (Russia, Bratsk)
N 35Deren I. I. - Marketing approach to the activities of medical equipment distributors (Russia, Moscow)
N 35Stepanova T. Yu. - Possibilities of event-marketing for managing of the organization’s image (Russia, Omsk)
N 36Shalynin V. D. - Commercialization of the objects of intellectual property on the basis of the “risk-research” model (Russia, St. Petersburg)
N 36Leonov Yu. E. - The choice of the system of product distribution and management of industrial goods storage (Russia, Kizliar)
N 37Tretjakova T. S. - Complex of marketing communications of the subjects of the small-scale entrepreneurship on the basis of low budget technologies (Russia, Rostov-upon-Don)
N 39Leonov Yu. E. - Preconditions for substantiating the selection of the strategic zones for economic activity (Russia, St. Petersburg)
N 40Bagiev G. L., Shul’ga A. O. - Formation of conception of the systemic qualities of marketing (Russia, St. Petersburg)
N 40Deeva E. M., Bogdanova Yu. N. - Directions in development of the market for consulting services in various branches of the Volga region (Russia, Ulyanovsk)
N 41Budrin A. G., Nemchin A. M., Tatarenko V. N. - Marketing in the context of multi-disciplinary approach to object studies (Russia, St. Petersburg)
N 41Tatarenko V. N., Budrin A. G. - Marketing support of enterprises (Russia, St. Petersburg)
N 43Osmanov A. M., Esetova A. M. - Russia’s market of educational services: contemporary specificities and conditions of development (Russia, Makhachkala)
N 46Reznik G. A., Volokushin D. V. - Management of the social responsibility on the basis of the balanced indices system (Russia, Penza)
N 46Reznik G. A., Yashina O. V. - Client orientation of a corporation as a present-day challenge (Russia, Penza)
N 46Danchenok L. A., Vaganov A. S., Erofeev E. S. - Evolution of the impact of credit products upon the behavior of consumers of various retail services (Russia, Moscow)
N 47Arenkov I. A. - Marketing orientation of a company based on the value approach (Russia, St. Petersburg)
N 47Arkhipov A. E., Sevrjukov I. Yu. - Marketing aspects in formation of a complex product in the health resort sphere (Russia, Novosibirsk)
N 47Rokhlin A. A., Nos V. A. - Strategic directions in the interaction between operators of mixed load transportation and deliverers of logistic services (Russia, St. Petersburg)
N 48Lesokhin V. Z. - Marketing expectations and innovative development of economy (economic IT-ology) (Russia, St. Petersburg)
N 49Olenev A. A., Shishkin A. V. - Higher educational institutions: The essence and the content of positioning of educational services (Russia, Moscow)
N 50Yanenko M. B., Yanenko M. E. - Mobile technologies in the marketing of services: new possibilities and problems (Russia, St. Petersburg)
N 50Pinchuk A. V. - Structural stability of marketing systems: bifurcation of marketing concepts and tools (Russia, St. Petersburg)
N 51Firsanova O. V. - Improvement of the conceptual apparatus of contemporary marketing theory: a methodological justification (Russia, St. Petersburg)
N 51Potepkin M. S., Firsanova O. V. - Defining the efficacy of marketing measures aiming at formation of companies’ social responsibility on the basis of elasticity of consumer reaction (Russia, St. Petersburg)
N 52Navrotskaya T. G., Kozlovsky A. V. - The value of market research in increasing the competitive advantages of organizations of the goods and services market (Russia, Saint-Petersburg)
N 53Naumov V. N. - Marketing strategies of client retention in the context of economic crisis (Russia, St. Petersburg)
N 53Arenkov I. A. - Marketing company management: client-oriented business-models and digital technologies (Russia, St. Petersburg)
N 53Rast D. V. - Municipal management over the development of rural regional territories (Russia, Kemerovo)
N 54Bagiev G. L., Serova E. G. - To the issue of hybrid modelling implementation in the systemic research of the market space (Russia, St. Petersburg)
N 54Lesokhin V. Z. - Marketing and the economics of cluster informatization (Russia, St. Petersburg)
N 55Firsanova O. V., Belostokova V. Yu. - Companies' competitiveness on the B2B market: specificities in the application of matrix approaches to its evaluation (Russia, St. Petersburg)
N 55Ananjeva M. V. - Advertisement in innovative economy (Russia, Krasnoyarsk)
N 56Miller A. E. - Marketing-controlling: institutional and instrumental approach (Russia, Omsk)
N 56Genkin B. M. - Elements of the general theory of human needs (Russia, St. Petersburg)
N 57Krasnikova T. S., Pashkus V. Yu., Pashkus N. A. - Agro-tourism as a strategy of break-through positioning on the Russian tourist market (Russia, Moscow, St. Petersburg)
N 58Lesokhin V. Z. - Marketing approach to informatization of the product value (Russia, St. Petersburg)
N 58Krasnikova T. S., Pashkus N. A. - Application of the strategy of break-through positioning in the sphere of agro-tourism (Russia, St. Petersburg)
N 60Petzoldt K., Lukicheva T. A., Vorobjeva I. V. - Russian middle class: consumption in the context of market instability (Germany, Ilmenau; Russia, St. Petersburg)
N 61Mamadzhanova T. A. - Current state and perspectives for development of horticulture in Uzbekistan: institutional aspects and mechanisms of marketing development (Uzbekistan, Tashkent)
N 62Bagiev G. L., Yanenko M. B., Yanenko M. E. - To the issue of formation and improvement of the digital platform in organization and management of an enterprise’ marketing activity: problems and tasks (Russia, St. Petersburg)
N 62Ptukha A. R. - Ontological foundations of marketing as a social technology in the spatially distributed economy of the Eurasian countries (Russia, Moscow)
N 62Ponomareva E. V. - Marketing research of investment attractiveness of Russia’s agro-industrial complex (Russia, St. Petersburg)
N 64Ponomareva E. V. - Marketing research of investment attractiveness of Russian food industry (Russia, St. Petersburg)
N 64Ershov V. E. - Communication marketing: strategy of product promotion in social networks (Russia, Rostov-upon-Don)
N 64Bronskaya T. A. - Improvement of marketing strategies as a factor to increase the sales of insurance products (Belarus’, Minsk)
N 70Vereteno A. A. - Business trends and specific features in formation of branding with the use of digital technologies (Russia, Omsk)
N 71Bagiev G. L., Pinchuk A. V. - Strategy of economy of new normalcy and the concept of common sense marketing (Russia, St. Petersburg)
N 74Maslova T. D., Bozhuk S. G., Galileev M. M., Smirnova D. V. - Theory and practice of managing the changes of external marketing environment without significant losses (Russia, St. Petersburg)
Copyright © Problems of Modern Economics 2002 - 2020