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The keyword "brand value"
Used in article(s) [4]
IssueArticle
N 39Romanov V. V., Gubanov A. V. - The cost of brand as a value (Russia, Nizhniy Novgorod)
N 40Nikiforova S. V., Nikiforov A. V. - Methods of economic evaluation of the brand in franchising operations (Russia, St. Petersburg)
N 44Repina A. V. - Theoretical research of brand value typology on the Russian market (Russia, St. Petersburg)
N 54Antoshkin S. I. - The role of brand in formation of the positive perception of the innovative product on consumer markets (Russia, St. Petersburg)
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