| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (28), 2008 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Kisedobrev A. V.
Assistant professor, Chair of Applied Information Technology, St.Petersburg Academy of Management and Economics
Ljakh A. V.
PhD student, Chair of Economics and Quality Management, St. Petersburg State Economic University
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| | | The key question in the system of marketing, in the process of formation of complex services, is revealing of consumer preferences with regards to the function of usefulness. Approaches to consumer evaluation may be different with different groups of consumers (clients). The article discusses the tasks of the consumer choice of services, and offers various models of this choice with regards to their usefulness and limitations of consumer’s monetary expenses | |
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