| | PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009 | | PROBLEMS OF MARKETING. LOGISTICS | | Petzoldt K. Professor of the Chair of Marketing, Ilmenau University of Technology; PhD (Economics) Vorobjeva I. V. Assistant professor, Chair of World Economics, St.Petersburg State University, Candidate of Science (Economics) Sapegina S. N. PhD student, Chair of World Economics, St.Petersburg State University
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| Russian market for detergents possesses a large potential for growth, and as such becomes more and more attractive for foreign enterprises. The article analyzes possibilities and risks that emerge when German medium-scale enterprise enter this market. Special attention is paid to the choice of strategy that should be used in the process | Key words: market, enterprise, goods, competition, sales, production | |
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