|PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009|
|PROBLEMS OF MARKETING. LOGISTICS|
Professor of the Chair of Marketing, Ilmenau University of Technology; PhD (Economics)
Vorobjeva I. V.
Assistant professor, Chair of World Economics, St.Petersburg State University, Candidate of Science (Economics)
Sapegina S. N.
PhD student, Chair of World Economics, St.Petersburg State University
|Russian market for detergents possesses a large potential for growth, and as such becomes more and more attractive for foreign enterprises. The article analyzes possibilities and risks that emerge when German medium-scale enterprise enter this market. Special attention is paid to the choice of strategy that should be used in the process|
|Key words: market, enterprise, goods, competition, sales, production|