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PROBLEMS OF MODERN ECONOMICS, N 1 (29), 2009
ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES
Kadyrova E. F.
PhD student, St.Petersburg State University

Specificities of market promotion of medical services
The article focuses on the market promotion of medical services as a specific market product. This process is analyzed from the point of view life cycle of the project, specific features of goods circulation and other factors that influence marketing in health care. The author gives suggestions about improvement of marketing strategy of medical services
Key words: medical services, promotion of medical services, life cycle of medical services, marketing of medical services, sphere of services

Article in russian

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