| | PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009 | | TO THE ELABORATION OF THE PROGRAM FOR LONG-TERM SOCIO-ECONOMIC DEVELOPMENT OF RUSSIA: INNOVATIVE ECONOMICS | | Dezhkina T. G. Dean of the Department of Management and Tourism, St.Petersburg Institute of Management and Law, Candidate of Science (Economics) Egorov I. V. St.Petersburg Institute of Management and Law,
Candidate of Science (Economics)
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| The article discusses the process of development of the theory of marketing as a means of innovative decision taking in the conception of management. The author analyzes works written by various scholars of economy and describes the role of marketing for emergence and development of market relations | Key words: commercial operation, entrepreneurship, management, innovations, marketing | |
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