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PROBLEMS OF MODERN ECONOMICS, N 2 (30), 2009
YOUNG SPECIALISTS
Kostusenko A. I.
PhD student, Yaroslav Mudryi Novgorod State University

Process of measuring effectiveness of interaction of entrepreneurial structures
In the situation of economic crisis leaders of entrepreneurial structure should take into account interests of companies they cooperate with in production and trade activity. The article discusses measuring of effectiveness of the interaction among organizations in the system of entrepreneurship, singles out the key stages in the planning of the system of criteria of this effectiveness
Key words: entrepreneurial structures, effectiveness of interaction among entrepreneurial structures



Литература
1. Багиев Г.Л., Тарасевич В.М., Анн Х. Маркетинг: Учебник для вузов. 3-е изд. / Под общ. ред. Г.Л. Багиева. – СПб.: Питер, 2006. – 736 с.
2. Гембл П., Стоун М., Вудкок Н. Маркетинг взаимоотношений с потребителями / Пер. с англ. В. Егорова. – М.:ФАИР-ПРЕСС, 2002. – 512 с.
3. Нили Э., Адамс К., Кеннерли М. Призма эффективности: Карта сбалансированных показателей для измерения успеха в бизнесе и управления им / Пер. с англ. – Днепропетровск: Баланс-Клуб, 2003. – 400 с.

Article in russian

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