| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009 | | | | ISSUES OF COMPETIVENESS IN CONTEMPORARY ECONOMICS | | | Vizgalova V. V.
PhD student, Saint-Petersburg State University of Economics and Finance, Department of Quality Management
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| | | The article discusses the notion of brand and strategic branding as factors increase the competitive potential of an enterprise in the global context, analyzes theoretical aspects and practical components of strategic branding, as well as its influence upon the competitive potential on the market of children’s products; case of the Russian project “Smeshariki” is taken as an example | | Key words: competition, competitive potential, brand, strategic branding | |
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