|PROBLEMS OF MODERN ECONOMICS, N 3 (31), 2009|
|FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES|
|Khairova S. M.|
Dean of the Department of Economics, Professor of the Chair of Economics and Organization of Production, Omsk State Institute of Services, PhD (Economics), Professor
Dremina G. A.
Chair of Economics and Organization of Production, Omsk State Institute of Services
|The authors discuss the importance of logistization of bank services in the context of financial crisis; define consumer-targeted marketing strategy and examples of application of traditional tools of “Lean production” in the sphere of bank services|
|Key words: logistics, bank, bank services, crisis, competition|