| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Katochkov V. M.
Head of the Chair of Economics of Trade, South Ural State University (Chelyabinsk) PhD (Economics), Professor;
Okol’nishnikova I. Yu.
Head of the Chair of Marketing Communications, South Ural State University (Chelyabinsk) PhD (Pedagogy)
| |
| | | The article presents various perspectives upon the principles of managing the flow-shaped process, emphasized the necessity to work out a uniform system of logistic management of entrepreneurial activity of an industrial enterprise, and analyzes principles of managing the commercial activity of an industrial enterprise as an object of logistics | | Key words: logistics, flow, interaction, entrepreneurship, enterprise | |
| |
|
|
