Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
About the Editor-in-chief
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (32), 2009
PROBLEMS OF MARKETING. LOGISTICS
Golubkina D. N.
PhD student, Chair of Economics and Management in Education, Omsk State Pedagogical University

To the question of research of consumer behavior through the system of relations and intentions (Russia, Omsk)
The article presents results of analysis of consumer behavior and consumers reactions to the response steps taken by marketing companies. The author emphasizes the connection between consumption and the growth of the consumer market, and evaluates relations between consumers and marketing companies
Key words: consumer behavior, relation, change, intention, marketing, stimulus



Литература
1. Борисова Ю.В. Поведение потребителей / Московский международный институт эконометрики, информатики, финансов и права. — М., 2002. — С.9.
2. Fishbein, M. The prediction of behaviour from attitudinal variables. In C.D. Mortenson and K.K. Sereno (Eds) Advances in communication research. New York: Harper-Row, 1973, pp. 3–31.
3. Himmelfarb, S. and Eagly, A.H. (eds). Readings in Attitude Change. New York: Wiley, 1974.
4. Bagozzi, R.P. Attitudes, Intentions and Behaving: A Test of some Key Hypothesis // Journal of Personality and Social Psychology. 41. 1981, pp. 607–627.
5. Schwarz, N. and G. Bohner Construction of Attitudes. In Blackwell Handbook of Social Psychology: Intraindividual Processes. A. Tesser and N. Schwarz (eds.). Oxford: Blackwell. 2000, pp. 464-488.
6. Petty, R.E. and J.T. Cacioppo. Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IA: W.C. Brown, 1986.
7. Rosenberg, M.J., C.I. Hovland, W.J. McGuire, R.P. Abelson and J.W. Brehm. Attitude Organization and Change: An analysis of consistency among Attitude Components. New Haven, Conn: Yale University Press, 1960.
8. Allport, G.W. Attitudes in Murchison: A handbook of social psychology. Worchester, Mass: Clark University Press, 1935. pp. 798–844.
9. Baron, R.A. and D. Bryne. Social Psychology: Understanding Human Interaction. 6th Edition. MA: Allyn and Bacon, 1991.
10. Myers, J.H. and W.H. Reynolds. Consumer Behaviour and Marketing Management, New York: Houghton-Mifflin, 1967.
11. Bennett, P.D. and Kassarjian, H.H. Consumer Behaviour, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1972.
12. Ajzen, I. “The theory of planned behaviour”. Organisational Behaviour and Human Decision Processes. 1991. 50. pp. 179–211.
13. Rajecki, D.J. Attitudes. 2nd Edition. Sunderland, MA: Sinauer Associates, 1990.
14. Lutz, R.J. The role of attitude theory in marketing. In Perspectives in Consumer Behaviour. Kassarjian N.H. and Robertson T.S. (eds.) 4th Edition. Englewood Cliffs, New York: Prentice-Hall, 1991. pp. 317–339.
15. Kretch, D., R.S. Crutchfield and E.L. Bellachey. Individual in Society. New York. McGraw-Hill, 1962.
16. Williams, K.C. Behaviour aspects of marketing. Butterworth-Heinmann. Oxford. 1992.
17. Chisnall, P.M. Marketing A Behavioural Analysis. London: McGraw-Hill Book Company (UK) Limited, 1975.
18. Clark, M.A. and R.C. Wood. Consumer loyalty in the restaurant industry — a preliminary exploration of the issues. International Journal of Contemporary Hospitality Management. 1998, 10 (4).
19. Howard, J.A. and J.N. Sheth. The Theory of Buyer Behaviour. New York: John Wiley and Sons, 1969.
20. Ajzen, I. and Fishbein, M. Understanding Attitudes and predicting Social Behaviour. Englewood Cliffs, New Jersey: Prentice Hall, 1980.
21. Davidson, A.R. and J. Jaccard. Population psychology: a new look at an old problem // Journal of Personality and Social Psychology, 1975, 31 (6). pp. 1073–1082.
22. Bock, G.W. and Y.G. Kim. Breaking the myths of rewards: An exploratory study of attitudes about information knowledge sharing // Information Resources Management Journal, 2002, 15 (2), pp. 14–21.
23. Fishbein, M. and I. Ajzen. Attitudes and Opinions // Annual Review of Psychology, 1972, 23. pp. 487–544.
24. Clark, J.A. and F. Soliman. A graphical method for assessing knowledge-based systems investment // Logistics Information Management. 1999, 12 (1/2). pp. 63–77.
25. Slocombe, T.E. Applying the theory of reasoned action to the analysis of an individual’s polychronicity // Journal of Managerial Psychology, 1999, 14 (3/4). pp. 313–322.
26. Doob, L.W. The Behaviour of Attitudes. Psychological Review. 1947, 54.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2023