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PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010
ORGANIZATIONAL SYSTEMS: THEORY AND PRACTICE OF MANAGEMENT
Staritsyna O. A.
PhD student, Chair of History and Cultural Studies Ufa State University of Technology

Language as a tool of effective organization management (Russia, Ufa)
Semiotic system is discusses in the article as a speech tool in the effective management; the general system of symbols, significations and notion is a precondition of successful interaction and coordination in the process of management. Using of these possibilities allows making the activity of an organization more predictable and realizing managerial potential
Key words: effectiveness of management, sign system, verbal language, non-verbal language, communicative interaction, culture



Литература
1. Афанасьев В.Г. Системность и общество. — М., 1980. — С. 208.
2. Маркс К., Энгельс Ф. Немецкая идеология. Собр. соч. Т. 3. — С. 30.
3. Шейн Э. Организационная культура и лидерство. — СПб.: Питер, 2008. — С. 58.

Article in russian

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