|PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010|
|PROBLEMS OF MARKETING. LOGISTICS|
|Korotkova T. L.|
Professor, Department of Marketing and Project Management, Moscow Institute of Electronic Technology, PhD (Economics)
Vlasov A. V.
PhD student, Department of Marketing and Project Management, Moscow Institute of Electronic Technology
|The article discusses the specificity of the Russian market of scholarly-technical production, argues for the necessity of complex innovative approach to commercialization of high-technology business, formulates the concept of innovative marketing, and lists the principles of innovative marketing in the process of creation and development of high-technology production|
|Key words: innovative marketing, high-technology production, commercialization of high-technology business|