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PROBLEMS OF MODERN ECONOMICS, N 1 (33), 2010
ISSUES OF SCIENCE AND EDUCATION
Ekshikeev T. K.
Assistant professor, Institute of Automobile Transport,
North-Western State Extramural Technical University (St.Petersburg)
Candidate of Science (Economics)

Lysov I. A.
Assistant professor of North-Western State Extra-Mural University for Technology, Head of Administration for Continuous Education, Candidate of Science (Economics)
Misikova Z. V.
PhD student, Chair of Marketing,
St. Petersburg State University of Economics and Finances


Development and evaluation of competitiveness of a business-school (Russia, St. Peters­burg)
The article discusses key tendencies on the market of business-education in Russia, singles out three stages of its development, analyzes problems existing in business-education (i.e. growth of competitiveness, lowering of the quality of business-education, lack of effective marketing strategies of educational product promotion), and offers major competitive strategies and marketing tools to increase business-schools competitive ability
Key words: business-education, competitiveness of business-school, marketing strategy of promotion, business-school

Article in russian

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