| | PROBLEMS OF MODERN ECONOMICS, N 2 (34), 2010 | | PROBLEMS OF THEORY AND PRACTICE OF ENTREPRENEURSHIP | | Kaitjalidi O. N. PhD students, Chair of Economy and Management Bratsk State University
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| The article discusses the sphere of housing construction in the context of crisis, distinguishes the characteristic feature of the Russian construction business and problems that require complex solutions. The author describes the objective regularities of enterprises in the construction complex, their marketing specificities, and marketing tools to increase their competitiveness | Key words: housing construction, marketing, business, crisis, enterprise | |
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