|PROBLEMS OF MODERN ECONOMICS, N 2 (34), 2010|
|ISSUES OF SCIENCE AND EDUCATION|
Professor of the Chair of Marketing, Ilmenau University of Technology; PhD (Economics)
Vorobjeva I. V.
Assistant professor, Chair of International Economics St.Petersburg State University PhD (Economics)
Inozemtseva E. S.
PhD student, Chair of International Economics, St.Petersburg State University
|The aim of this article is to formulate and substantiate the hypothesis on the role of professor’s reputation as a factor in the formation of the reputation of the higher educational institution on the domestic and international market. Professor’s reputation may be evaluated on the bases of a wide range of components. The authors present results of a study of professor’s reputation in a German and a Russian higher educational institution based on the component “Students,” and offer directions for the further research in this area|
|Key words: educational services, higher educational institution, reputation, image, cross-cultural differences, marketing research, higher education, Russia, Germany, Bologna process|