| | PROBLEMS OF MODERN ECONOMICS, N 3 (35), 2010 | | PROBLEMS OF MARKETING. LOGISTICS | | Merzliak A. V. Assistant Professor, Chair of Commerce and Logistics, St.Petersburg State University of Economy and Finances
| |
| The article discusses application of computer technologies for the organization of work in supply chains, analyzes the major tendencies in consumer behavior, and suggests ways of reaction on the part of supplier enterprises. The author describes ways to achieve long-term competitive advantages of all participants of supply chains | Key words: informational support, informational technologies, consumer behavior | |
|
| |
|
|
|