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PROBLEMS OF MODERN ECONOMICS, N 3 (35), 2010
PROBLEMS OF MARKETING. LOGISTICS
Lokteva O. A.
PhD student, Chair of Marketing, St.Petersburg State University of Economy and Finances

Paid medical services: Evaluation of brand competitiveness (case of St.Petersburg) (Russia, St.Petersburg)
The article focuses on the evaluation of the competitiveness in relation to paid medical services brands, distinguishes major factors that influence consumer satisfaction with paid medical services, and discusses the main criteria of competitiveness of paid medical services brands
Key words: market sector, medical services, paid medicine, price segment, criterion of competitiveness



[1] Федеральная Служба Страхового Надзора РФ, данные компаний
[2] Данные РА «Эксперт»

Литература
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2. Чубаков Г.Н. Стратегия ценообразования в маркетинговой практике предприятия. — М.:ИНФА-М, 2004. — 158 с.
3. Коммерческая деятельность учреждений здравоохранения. Документы. Комментарии. Ответы на вопросы. — М.: МЦФЭР, 2004. — 254 с.
4. Макарова В.Д. Маркетинг услуг. — М.: Финансы и статистика, 1996.
5. www.fssn.ru
6. www.raexpert.ru

Article in russian

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