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PROBLEMS OF MODERN ECONOMICS, N 3 (35), 2010
PROBLEMS OF MARKETING. LOGISTICS
Gris’ko A. S.
PhD student, F.M. Dostoevsky Omsk State University

Evaluation of a brand’s consumer capital (Russia, Omsk)
The article shows that the brand is a virtual substitution of a commodity. Consumers decide upon which conditions a certain good presents a value for them. Major constitutive parts of the brand’s consumer capital are discussed
Key words: brand, producer, consumer, brand evaluation, brand capital

Article in russian

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