| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (36), 2010 | | | | FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES | | | Maraseeva A. Yu.
PhD student, Chair of Banking,
St. Petersburg State University of Economy and Finances,
Specialist of the Department of Service, Bank VTB 24
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| | | The article discusses the transition of Russian banks toward the client-oriented model of business activity; describes organizational, psychological, and business-related aspects of the client-oriented bank policy, and makes conclusions about the effectiveness of introduction of this policy in the Russian banks | | Key words: client-oriented approach, bank services, optimization of client flow | |
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