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PROBLEMS OF MODERN ECONOMICS, N 3 (39), 2011
PROBLEMS OF MARKETING. LOGISTICS
Kolobova E. P.
PhD student, St. Petersburg State University of Economics and Finances

To the issue of evaluation of the consumers’ loyalty level (Russia, St. Petersburg)
The article discusses the key aspects of the consumer loyalty formation, describes the results of the research studying consumer loyalty, and presents a classification of complexity types related to its evaluation
Key words: consumer loyalty, loyalty components, method of evaluation



Литература
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Article in russian

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