| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (39), 2011 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Romanov V. V.
Assistant professor, Chair of General and Strategic Management, National Research University Higher School of Economics (Nizhniy Novgorod), PhD (Philosophy)
Gubanov A. V.
Student, National Research University Higher School of Economics (Nizhniy Novgorod)
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| | | The article shows the reasons necessitating the evaluation of brand value, discusses the major models of such evaluation used abroad, and describes the instrument that expands the complex assessment of the brand value | | Key words: brand, evaluation of the cost of brand, influence of the brand upon consumers, brand value | |
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