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PROBLEMS OF MODERN ECONOMICS, N 3 (39), 2011
PROBLEMS OF MARKETING. LOGISTICS
Leonov Yu. E.
PhD student, Chair of Informational Systems in Economy, St. Petersburg State Engineering Economy University

Preconditions for substantiating the selection of the strategic zones for economic activity (Russia, St. Petersburg)
The article discusses how to substantiate the selection of the strategic zones for economic activity on the market of industrial goods, discusses a particular case of the process as applied the counteragent analysis, and formulates the problematic of the strategic zone selection
Key words: strategic zones of economic activity, segmenting, mathematic programming, marketing, industrial goods



Литература
1. Ламбен Жан-Жак. Стратегический маркетинг. Европейская перспектива / Пер. с французского. — СПб.: Наука, 1996. XV+589 с.
2. Шумпетер Й. Капитализм, социализм и демократия. — 1949, 385 с.
3. Леонов Ю.Е., Модели маркетинга на рынке товаров производственного назначения. — Махачкала: Радуга-1, 2010. — 144 с.

Article in russian

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