| | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | ISSUES OF ECONOMIC THEORY. MACROECONOMICS | | Sopin V. S. Assistant professor, Chair of Economic Theory and Social Politics,
Department of Economics,
St.Petersburg State University,
PhD (Economics) Smagarinsky Yu. A. Marketing Director, OAO “Vympelkom,” North-Western region, PhD student, Chair of Economic Theory and Social Politics, Department of Economics, St. Petersburg State University
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| The article discusses the reasons that motivate corporations to changing habitual principles of behavior, analyzes the major risks that produce an impact upon the activity of contemporary corporations, and emphasized the necessity to strengthen corporal social responsibility for the purposes of higher business success | Key words: global problems, global risks, global corporation, corporate management, corporate social responsibility | Pages: 74 - 77 |
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