| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Budrin A. G.
Head of the Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University PhD (Economics), Professor
Nemchin A. M.
Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University, PhD (Economics), Professor;
Tatarenko V. N.
Chair of Marketing, St. Petersburg State Engineering Economy University PhD (Economics), Professor
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| | | The article looks at the inter-connectedness between marketing and logistics, analyzes the contemporary ideas about marketing logistics, and describes the latter from the point of view of marketing logistics being an inter-functional concept | | Key words: marketing, logistics, multi-disciplinary approach | | Pages: 193 - 195 |
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