| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Tatarenko V. N.
Chair of Marketing, St. Petersburg State Engineering Economy University PhD (Economics), Professor
Budrin A. G.
Head of the Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University PhD (Economics), Professor
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| | | The article focuses of the marketing support of contemporary enterprises; the notion of “marketing support” is described as a complex combination of various resources (both material and non-material) necessary to maintain the process of marketing. The authors pay special attention to informational support as a key component of marketing | | Key words: marketing support, informational support, marketing, informational politics of enterprises | | Pages: 208 - 211 |
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