| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (41), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Gorba L. K.
PhD student, Chair of Commerce and Logistics, St. Petersburg State University of Economy and Finances
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| | | The article analyzes the model of competitiveness of network retail enterprise of the hypermarket format. The author describes the scheme of its purchasing activity with regards to the major criteria of its providers, and pays particular attention to the enterprise’s own trademarks | | Key words: hypermarket, competitiveness, retail trade, purchasing politics, segmentation of providers, enterprise's own trademark | | Pages: 226 - 228 |
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