|PROBLEMS OF MODERN ECONOMICS, N 2 (42), 2012|
|PROBLEMS OF MARKETING. LOGISTICS|
|Bagiev G. L.|
Head of the Chair of Marketing, St. Petersburg State University of Economy and Finances,
PhD (Economics), Professor, Distinguished scholar of the Russian Federation
Bogdanov E. G.
Chair of Pharmacy Management and Economy, St. Petersburg Chemistry and Pharmaceutical Academy, PhD (Economics), Professor
Boitsova A. E.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
|The article discusses the key directions in the development of the new marketing concept – that of geronto-marketing, describes the specific features and tendencies of the demographic situation and the characteristics of the consumption technology on the part of elderly customers, and offers ways of improving the system of promotion in relation to gerontologic goods and services|
|Key words: consumer market, socio-economic factors of consumption, geronto-marketing, principles of the 'theory of generations', technologies of consumption|
| Pages: 207 - 211|