| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (42), 2012 | | | | ORGANIZATIONAL SYSTEMS: THEORY AND PRACTICE OF MANAGEMENT | | | Chaplina A. N.
Head of the Department of Management Krasnoyarsk State Institute of Trade and Economics, PhD (Economics), Professor
Shatrova A. P.
Assistant Professor, Chair of Management, Krasnoyarsk State Institute of Trade and Economics
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| | | The article summarizes the major principles and approaches to the choice of the managerial strategy of integrated resource potential. The author describes the effect produced by the organizational culture upon the company’s strategic behavior, as well as its integrated resource potential and orientation towards competitiveness | | Key words: integrated resource potential, strategic behavior, orientation towards competitiveness, organizational culture, organization's life cycle | | Pages: 236 - 240 |
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