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PROBLEMS OF MODERN ECONOMICS, N 2 (42), 2012
ORGANIZATIONAL SYSTEMS: THEORY AND PRACTICE OF MANAGEMENT
Chaplina A. N.
Head of the Department of Management Krasnoyarsk State Institute of Trade and Economics, PhD (Economics), Professor
Shatrova A. P.
Assistant Professor, Chair of Management, Krasnoyarsk State Institute of Trade and Economics

The choice of managerial strategy of integrated resource potential: major principles and approaches (Russia, Krasnoyarsk)
The article summarizes the major principles and approaches to the choice of the managerial strategy of integrated resource potential. The author describes the effect produced by the organizational culture upon the company’s strategic behavior, as well as its integrated resource potential and orientation towards competitiveness
Key words: integrated resource potential, strategic behavior, orientation towards competitiveness, organizational culture, organization's life cycle
Pages: 236 - 240



Литература
1. Виханский О.С., Наумов А.И. Менеджмент. 4-е изд., перераб. и доп. — М.: Экономистъ, 2006. — 670 с.
2. Коротков Э.М. Менеджмент: учебник. — М.: Изд-во Юрайт, 2010. — 640 с.
3. Резник С.Д., Коновалова Е.С. Система управления конкурентоориентированием студенческой молодежи вузов России // Проблемы современной экономики. — 2011. — № 2.
4. Чаплина А.Н., Кошелева И.В. Менеджмент в торговле: Учебное пособие. — Красноярск: КГТЭИ, 2011. — 254 с.

Article in russian

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