| | PROBLEMS OF MODERN ECONOMICS, N 3 (43), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Davydenko E. A. Assistant professor, Chair of Economics of Enterprise and Entrepreneurship, St. Petersburg State University, PhD (Economics) Kovtunov A. F. PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| The article describes various approaches to the definition of the anthropomynic brand, presents the authors’ model of anthropomynic branding, and explicates their approach to the notion of brand’s individuality | Key words: brand, branding, consumer - impact of brand, individuality, anthropomynic brand | Pages: 185 - 188 |
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