| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (43), 2012 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Lin A. A.
Head of the Chair of Economy and Management, St. Petersburg State Chemistry and Pharmaceutical Academy, PhD (Pharmacology), Professor;
Sokolova S. V.
Professor, Chair of Management and Planning of Socio-Economic Processes, Department of Economics, St. Petersburg State University, PhD (Economics), Professor
| |
| | | The articles analyzes a number of fundamental features of the pharmaceutical market such as non-elasticity of demand in relation to price, lack of sovereignty of the consumer, heterogeneous sources of financing, specificity of advertisement, high degree of control, etc | | Key words: pharmaceutical market, non-elasticity of demand in relation to price, pharmaceutical advertisement, control in financial market | | Pages: 322 - 325 |
|
| |
|
|
|
