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PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012
ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE
Blagov E. Yu.
Assistant professor, Chair of Information Technologies in Management, Higher School of Management, St. Petersburg State University

Mathematical models of the dynamics of multilateral network platforms
(Russia, St. Petersburg)
The article provides a review and a comparative analysis of multilateral network platforms from the point of view of mathematical modeling; the author distinguishes the promising directions of development in this sphere
Key words: multilateral network platform, multilateral markets, network effects, comparative market power
Pages: 149 - 152



Литература
1. Agrawal M., Hariharan G., Kishore R., Rao H. R. Matching intermediaries for information goods in the presence of direct search: an examination of switching costs and obsolescence of information / M. Agrawal, G. Hariharan, R. Kishore, H. R. Rao // Decision Support Systems. - Nov. 2005. - Vol. 41, Issue 1. - pp. 20-36.
2. Anderson J. M-banking in developing markets: competitive and regulatory implications / J. Anderson // Info. - 2010. - Vol. 12, Issue 1. - pp. 18-25.
3. Choi J. P. Tying in Two-Sided Markets with Multi-Homing // The Journal of Industrial Economics. - Sep. 2010. - Vol. LVIII, No. 3. - pp. 607-626.
4. Cusumano M.A. The Evolution of Platform Thinking // Communications of the ACM. - Jan. 2010. - Vol. 53, no. 1. - pp. 32-34.
5. Eisenmann T., Parker G., Van Alstyne M. Platform envelopment // Strategic Management Journal. - Dec. 2011. - Vol. 32, Issue 12. - pp. 1270-1285.
6. Ellison G., Fullenberg D. Knife-Edge or Plateau: When Do Market Models Tip? / G. Ellison, D. Fullenberg // The Quarterly Journal of Economics. - Nov. 2003. - Vol. 118, No. 4. - pp. 1249-1278.
7. Glen Weyl E. A Price Theory of Multi-Sided Platforms // American Economic Review. - Sep. 2010. - Vol. 100, No. 4. - pp. 1642-1672.
8. Osterwalder A., Pigneur Y., Tucci C. L. Clarifying Business Models: Origins, Present, and Future of the Concept // Communications of the Association for Information Systems. - 2005. - Volume 16. - pp. 1 - 25.
9. Pittman R. Antitrust Remedies in a Systems Setting // The Antitrust Bulletin. - Spring 2011. - Vol. 56, No. 1. - pp. 27-35.
10. Wilbur K. C. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets / K. C. Wilbur // Marketing Science. - May-Jun. 2008. - Vol. 27, No. 3. - pp. 356-378.

1 Авторами подчеркивается, что речь идет именно о «слабых субститутах» (weak substitutes), т.к. при прочих равных максимальная цена, которую пользователь готов уплатить за приобретение двух полных субститутов, равна цене какого-либо из них по отдельности ввиду их идеальной заменяемости, в то время как приобретение двух слабых субститутов (например, устройств, выполняющих одни и те же или схожие функции с помощью разных технологий) способно создать ценность.
2 Ср. с логикой обсуждения темы «привязывания» пользователей в работе [3].

Article in russian

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